Why Visitor Information Centres Matter

Accredited Visitor Information Centres play a critical role in Tasmania’s visitor economy. They support safe, informed travel, strengthen regional communities, and help deliver positive outcomes for visitors, industry, and government.
Operating as part of a coordinated statewide network, Visitor Information Centres provide trusted, face-to-face assistance that complements digital channels and supports sustainable visitation across Tasmania.

Supporting Regional Dispersal

Visitor Information Centres actively support regional dispersal by encouraging visitors to explore beyond major gateways and high-traffic destinations.
Through personalised advice and local knowledge, centres:
  • Introduce visitors to regional towns, attractions, and experiences
  • Promote lesser-known destinations and seasonal opportunities
  • Help spread visitation across regions and throughout the year
This supports balanced tourism growth and reduces pressure on high-volume locations.

Delivering Economic Impact

Visitor Information Centres contribute directly to regional economies by connecting visitors with local businesses and experiences.
Centres support economic outcomes by:
  • Promoting local accommodation, tours, attractions, and events
  • Facilitating bookings and referrals to local operators
  • Encouraging longer stays and increased visitor spend
This activity helps sustain tourism businesses, support employment, and strengthen regional economies across Tasmania.

Supporting Visitor Safety

Visitor safety is a core function of accredited Visitor Information Centres.
Centres provide:
  • Up-to-date advice on road conditions, weather, and travel times
  • Information on emergency alerts, fire conditions, and closures
  • Guidance on safe access to national parks, coastal areas, and regional environments
Trusted local advice helps visitors make informed decisions and reduces risk, particularly in unfamiliar or remote locations.

Enabling Sustainable and Responsible Tourism

Visitor Information Centres support sustainable tourism by encouraging responsible travel behaviours and informed decision-making.
Centres help visitors:
  • Understand local conditions and seasonal impacts
  • Access accurate information about protected areas and biosecurity
  • Make choices that respect communities, environments, and infrastructure
This supports Tasmania’s broader sustainability goals and helps protect the natural and cultural assets that underpin the visitor economy.

Strengthening Communities

Visitor Information Centres are embedded in local communities and often operate as welcoming hubs for both visitors and residents.
They contribute to community wellbeing by:
  • Supporting local pride and place-based storytelling
  • Providing volunteering and employment opportunities
  • Acting as trusted points of connection during peak periods and emergencies
Through strong local relationships, centres help ensure tourism delivers benefits to the communities that host visitors.

A Coordinated Statewide Network

The Tasmanian Visitor Information Network supports and coordinates accredited Visitor Information Centres across the state, working with councils, regional tourism organisations, and government.
This coordinated approach ensures:
  • Consistent service standards
  • Reliable, trusted information for visitors
  • Strong alignment with state and regional tourism priorities
Together, Visitor Information Centres play a vital role in delivering safe, sustainable, and high-quality visitor experiences across Tasmania.

To learn more about accredited Visitor Information Centres or to find local advice, visit one of Tasmania’s Visitor Centres or contact the Tasmanian Visitor Information Network.